As adult children, we’re one of the fastest growing, most valued, and important segments for marketers in an aging America. That’s great. But we also have more important things to think about. Like our parents. Truth be told, aging isn’t for the weak, but if...
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Making the decision to move to an assisted living community can feel overwhelming, because it is. Transitions, changes, and moving into a different living situation complicated by health issues can be a challenge. Considering cost, location, staff, apartment availability, amenities, services, activities, and meals are...
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