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How Rhoda Goldman Plaza Became the Unsurpassed Jewel of Assisted Living and Memory Care Communities in San Francisco

Since 2000, Rhoda Goldman Plaza has been building a formidable and evolved example of the more caring, compassionate, and intimate concierge style of community. It features light-filled apartments, amazing food, and rewarding lifestyle amenities. Their superlative location is neatly tucked into the Lower Pacific Heights neighborhood bordered by medical services, cafes, shopping, boutiques, and restaurants. The Rhoda Goldman Plaza address is right across from Hamilton Park, the Western Addition Library, with easy access to the Presidio, downtown, as well as the rest of The City. And with an impressive walking score of 96 it’s easy to access what you need, what you want, and what you like.

Founded on Jewish principles and reassuring not-for-profit values, Rhoda Goldman Plaza provides a home for residents from all denominations, ethnicities, and lifestyles, and is a vibrant environment where residents and family members thrive. And with a nearly 1:1 staff-to-resident ratio, our staff really gets to know you. Residents can often be seen enjoying espresso in the café, taking in a film at the nearby Sundance Cinemas, attending onsite lectures by prominent local art historians, or discussing the day’s news long after dessert has been cleared. Accommodations are light-filled and perfectly scaled to people who are experiencing age-related change.

True to its name, the Plaza feels very much like a fine residence, with a classical, high-ceilinged dining room and the Bistro Cafe for a more casual meal or snack or grab n’ go favorites. Staying fit and well cared-for comes easily to Plaza residents, who enjoy a full-service hair salon, manicures, a podiatrist, fitness center that features wellness and exercise programs, and a room designed for massage, acupuncture and reflexology.

The Rhoda Goldman Promise of “Living Well With Assistance” doesn’t mean one has to sacrifice one’s independence. Food and Beverage Director Roberto Pellegrino brings his experience as a Culinary Institute of America graduate into the Plaza kitchen, where he works closely with the Executive Chef to create delicious meals–kosher style… using fresh local and seasonal ingredients.

“Everyone coming to the Plaza can expect the comfort food they know from their childhood such as meatloaf, mashed potatoes and gravy to something they have never eaten or seen before…they might have to even be coaxed into trying it, but they often find, ‘Wow this is great; what a delicious surprise; you really made this here?’ It’s not about educating residents; it’s about providing an adventure and providing a new experience.”

Unique experiences are also important to the Plaza’s Wellness Program, an enhancement of physical, emotional and mental health. Rich programming, quiet and sun-filled gardens, a van for pre-scheduled medical appointments three times a week, and a larger van for visits all around the Bay Area, enhance the quality of each day. The health services staff maintains a weekly wellness clinic to monitor vital signs and answer health-related questions. Residents also take advantage of the fitness center’s updated exercise equipment and events that aim to enhance cognition through fun and education. If more urgent medical care is needed, Kaiser, UCSF and CPMC are all in the neighborhood.

Known for their lively social and dynamic culture, conversations among friends and family constantly spring to life in the dining room, café, and around the fireplace in the well-appointed living room. These conversations are spurred by a week’s full slate of classes and lectures, such as “Script Reading with Emma,” an Asian Art Museum Docent Lecture and “Meet the Author, Dr. Larry Hill.” Art and music classes, organized games, and other events fill out a daily schedule teeming with opportunities to learn, engage, and socialize with Plaza peers. Residents can step from gardening straight into an Ian Scarf Piano Recital, take on friends in a little trivia, or partake in some mid-morning bridge.

Many residents also explore the Bay’s Area’s vast cultural and natural resources, such as the Sundance Theatre Theater, Flower Mart, and De Young Museum. The Plaza offers secured parking for drivers for an extra fee, and excellent access to public transit and taxi service.

The Plaza offers four distinct floor plans that range from studios to two-bedroom apartments although there are over 58 different floor plans, a few with patios and views of the downtown skyline. Each apartment includes weekly housekeeping and linen service, ample closet space, kitchenettes, individually controlled heat, and an emergency alert system.

Rhoda Goldman Plaza features 118 assisted living apartments, 35 intimate memory care apartments on The Terrace, a specialized environment that balances privacy, community, and enrichment. The 30-day respite stay in the larger community provides a fully-furnished apartment, three prepared meals daily, and access to all Plaza amenities to either “try out” the community or to recover from a surgery or other illness.

Whether Mom or Dad or a loved one needs Assisted Living or simply a respite stay, everyone who lives or works at this beautiful community is considered a part of the Rhoda Goldman Plaza family. Guests are consistently impressed with the quality of life and echo our shared sentiment and belief that at Rhoda Goldman Plaza “Here, you’re like family.”

Discover San Francisco’s unsurpassed assisted living and memory care community. For more information or your personal tour, please call Candiece at 415.345.5072 or email